Game On: Viu's Akirakorn Predicts Exciting Thai Streaming Wars in 2025

ธันวาคม 9, 2567
12:30 น.

The streaming business competition in Thailand is set to intensify in 2025, with new players entering the market and rapid content development, amid changing consumer behavior shifting from traditional TV viewing to streaming platforms. To address this change, Viu, a leading video streaming platform in Thailand, is implementing a localization strategy to penetrate local markets through Thai dubbing and regional language dubbing, including Northern and Northeastern Thai dialects.

Akirakorn Ikitisiri, Assistant Vice President, Business Development at Viu Thailand, revealed that dubbing in local dialects helps make content communication and promotion more accessible to viewers, and has proven to be successful.

Viu has expanded into various offline activities – from booth events and school tours to fan meets and local language outdoor screenings. These efforts not only boost marketing success in secondary provinces but have also evolved into an important business line for the company.

Viu is moving beyond its reputation as a Korean-content-only platform. We need to enhance what the market demands. If we look carefully, the content market right now is very open. Thai content, including various dramas, Boy Love, Girl Love - everything is wide open now. You could say that every streaming platform and every TV station is now open to these,"

said Akirakorn.

Furthermore, Viu is adapting to market trends by featuring Boy Love and Girl Love series that are highly popular in the Thai market, while maintaining a balance in offering diverse content to meet target audience needs.

Viu doesn’t just focus on content and regional market strategies through dubbing – it has also formed business partnerships with Thai TV production houses to acquire local content for its platform. According to Akirakorn, Viu has worked with almost every major TV production company and partnered with service providers in neighboring countries for content distribution. Additionally, the company creates content either independently or through partnerships.

ภูมิทัศน์สื่อไทย 2567-2568

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