Thai PBS Podcast Audio Media Manager: Video Podcasts Booming, Young Listeners Rising, and Niche Content Leading Way

ธันวาคม 9, 2567
15:47 น.

Podcast growth in Thailand is driven by the increasing availability of diverse platforms and rising digital media consumption. While traditional audio platforms like Spotify and Apple Podcasts remain popular, the integration of podcast content on YouTube, TikTok, and Facebook has expanded the medium’s reach. Combined with affordable devices and production equipment, these platforms have made podcasting more accessible to both creators and listeners.

Video podcasts are gaining popularity in Thailand as younger audiences prefer combined audio-visual content, particularly on YouTube. This format appeals to both creators and viewers – it’s cost-effective, requiring minimal crew and equipment, and works especially well for talk programs, offering advantages over traditional TV production.

While Thai podcasts compete with video content as audiences prefer combined “watching and listening” experiences, podcasts offer a key advantage: the ability to multitask while listening. Additionally, podcasts cater to modern audiences’ shorter attention spans through diverse, specialized content.

Unlike radio, podcasts target specific interests."

Sopit Wangvivatana, Audio media Manager, Thai PBS Podcast explains

This niche approach, combined with listeners' freedom to choose, is what makes podcasts increasingly attractive.

Thai PBS Podcast emphasizes “the charm of voice storytelling” through diverse content categories, from news and children’s stories to science and education, with nearly 60 programs available. This approach aligns with modern listening habits that favor niche, specialized content rather than broad magazine-style programming.

Podcast program popularity depends on two key factors: compelling topics and engaging hosts and guests.

Top-performing content areas include news, health, and self-development, with growing potential in in-depth news analysis and elderly-focused content. Self-development content is particularly popular among first jobbers, who seek guidance on career development, financial planning, and life skills. This content category effectively meets the needs of young listeners who make up an increasing share of the podcast audience.

While modern technology makes content creation accessible to anyone, success requires thoughtful consideration of audience needs and careful attention to quality. “Modern media has the power to make or break someone overnight.” This power means creators must focus on producing valuable, well-crafted content to build lasting audience engagement rather than quick, superficial interest.

ภูมิทัศน์สื่อไทย 2567-2568

ENGLISH VERSION: