She predicted more niche media outlets would emerge in the future. This trend means large media organizations will need to downsize and create specialized sub-brands under their main umbrella, focusing on specific interests like business or sports.

However, Dr. Sakulsri noted that “niche” doesn’t always mean small groups. Instead, it refers to specialized interest groups large enough to generate sustainable revenue and, importantly, comprised of “true fans” who genuinely desire that specific type of content. Therefore, she explained, media organizations that understand their target audience and align content with their core values will have a better chance of success.