AnyMind Group Managing Director Unveils Thai Influencer Industry Enters Third Evolution Phase,

Highlighting Rise of AI, Micro, and Nano Influencers

ธันวาคม 9, 2567
14:16 น.

The Thai influencer industry has entered its third evolutionary phase, following the eras of celebrities and bloggers.

We are witnessing the third evolution of the influencer industry, marked by the rise of micro and nano influencers - creators with less than 10,000 followers who can independently produce product reviews and generate income through affiliate marketing,"

says Siwat Vilassakdanont, Managing Director, AnyMind Group.

AI technology is set to play a larger role in the industry’s future, as seen in developments like avatar livestreaming and beyond. These AI-powered avatars can operate around the clock, effectively boosting off-peak sales and reducing human errors. Testing conducted over 800 hours has demonstrated that AI-powered avatar livestreams can successfully generate revenue outside regular streaming hours.

The AnyMind Group Managing Director also highlights the remarkable growth of niche influencers, who demonstrate superior ability to reach specific target audiences compared to celebrities or macro-influencers. In many cases, niche influencer engagement rates surpass those of established macro-influencers.

Despite the surging number of influencers in Thailand, brands should focus on quality rather than quantity of content. Anyone can become an influencer nowadays, regardless of their follower count. However, for those who want to establish a lasting career as an influencer, their content must stand out, given that social media platforms are pushing more advertising.

Looking ahead, creators will continue producing content in their areas of expertise while leveraging AI to enhance content quality, such as video editing and caption writing.

ภูมิทัศน์สื่อไทย 2567-2568

ENGLISH VERSION: