In the attention economy where everyone is competing for limited consumer attention, brands must adapt to compete with better tools to cope with the massive data in the social media and develop their strategy in real-time.
Dataxet Seminar: Next Gen Media Intelligence
In a seminar hosted by Dataxet Limited, experts and distinguished guests discussed and share their insights on the changing media landscape and its impact on brands and organization. They also went on to showcase how the next generation analytic tools such as DXT360 and EVO from Dataxet might help brand to compete for the consumer attention in news and social media more effectively.
The seminar was led by Assoc. Prof. Dr. Smith Boonchutima, Lecturer at the Department of Public Relations, Faculty of Communication Arts, Chulalongkorn University said media intelligence is vital to a successful communication strategy, especially in the age of the “Attention Economy” where brands face strong competition for consumer engagement.
“Media intelligence is vital to a successful communication strategy, especially in the age of the “Attention Economy” where brands face strong competition for consumer engagement.”
Dr. Smith Boonchutima
Mr. Robert Kabus, Chief Strategy Officer and Managing Partner at Dataxet Pte Ltd and Ms. Sawita Bekanan, Insight Analyst Manager at Dataxet Limited went on to share how brands can leverage new tools and strategic frameworks to meet these new marketplace challenges.
Ms. Nualnissa Ubolpong, Corporate Communications and Public Relations Section Manager at Thai Bridgestone Co., Ltd., also shared their views and insights with over 100 attendees from leading companies and government agencies.
Data-fed, Insight-led: Transforming Big Data into Valuable Insights
Mr. Kabus and Ms. Bekanan underlined the power of the DXT360™ platform, a comprehensive suite of monitoring and analysis tools helping clients better understand their audiences and competitors. Data from across social, online, and mainstream media is delivered in one integrated, user-friendly platform. So, customers from all industries, including finance, healthcare, automotive, and consumer goods, among others, can tailor dashboards to their unique needs and goals.
During the seminar, Dataxet also introduced the EVO™ (Experience-Values-Offer) framework, a proprietary tool that unlocks new insights by distilling data into the three universal drivers of audience perceptions and intentions. This empowers brands to engage audiences strategically while moving at the speed and scale of the Attention Economy.
“Addressing the challenges of the attention economy requires new tools and approaches. Our next gen products are designed to empower smarter, faster and more strategic decision-making to help clients engage these elusive audiences more effectively.”
Mr. Robert Kabus, Chief Strategy Officer and Managing Partner at Dataxet Pte Ltd
About Dataxet Limited
Dataxet Limited, formerly known as InfoQuest Limited, is a leading media intelligence and news agency in Thailand. It is a part of Dataxet Pte Ltd (Dataxet), the fastest growing media intelligence group in Southeast Asia with its headquarters in Singapore and subsidiaries in Malaysia, Indonesia and Thailand.
Dataxet offers robust media intelligence platforms with comprehensive coverage of social, online and mainstream media news, content, trends and issues. The EVO™ framework turns platform data into high value audience insights and actionable communication strategies. The synergy between Dataxet’s global capabilities and their local expertise provides clients with exceptional service and support that helps them achieve their business goals.
